Apart from having optimized contents, relevant images, and proper linking strategy, another key component that should also be considered when creating a website is having an effective web design.
But come to think of it, what makes a good web design? What are the things you need to know to come up with a payout that is not only accessible to users but also something that is able to communicate clearly with them moment someone will visit.
So read more as we are going to discuss some of the effective web design techniques to help you create an exceptional website.
Prioritize On Your Site’s Speed
As much as possible, your website should be accessed by visitors in less than 3 seconds to avoid high bounce rate. Likewise, if your site is slow, then your audience will not stay. So try to make a research on the metrics that affect your site’s speed.
Make The Information Clear
To be specific:
- Use clear headlines and power words that will hook users to read more.
- Include a CTA (call to action) button in your main content.
- Include video, audio, images to emphasize your point.
Apply the Hicks’ Law
According to this law, the more options you will provide to an individual, the harder it is for them to reach a decision.
So in order to hook your audience you should also include these tips in your list of web design techniques:
- Minimize on the number of items in the Menu.
- Limit the use of forms.
- Focus only on 1 call to action.
- Only include social media buttons from active social media networks.
- Focus on accomplishing 1 goal per page.
When it comes to effective web design, less is better as most users don’t appreciate visual complexity. In short, don’t use a complicated design because visitors will see it as less appealing and therefore will also affect their user experience in a negative way.
Use Images That Will Direct Readers To The Content
Did you know that we humans tend to look at the same direction where the other person is looking at? Yes it’s true! And you can also leverage on this phenomenon by inserting an image that is looking directly at the content so that you trigger a visual cue that encourages them to read it.
Moreover, you also have to make sure that this content contains relevant and interesting information so that they will be engaged all the way through.
Leverage On Social Proof
And the last entry on our effective web design techniques list has something to do with the social media. Whether we admit it or not, we tend to follow what others do. It’s just a kind of behavior that is embedded in our subconscious mind.
Since social media influencers are gaining a big following these days, you can encourage some of them to say something positive about your site (particularly, on the products or services you are offering) and new visitors will likely do the same. And as a result, you’ll be able to attract more visitors because of your site’s increasing reputation.
Need some help with your website? You can check out Heaviside Digital’s affordable web design services and check out their samples today.